To connect on a deeper, more meaningful level after you’ve got your listener’s attention in the intrigue stage, your messages must resonate emotionally.

Resonating takes relating a step further by analyzing the data you’ve gathered (their levels of knowledge and trust and their emotional investment) and using it to build a two-way communication path.

Choosing words and tactics that resonate builds engagement and trust. A listener will make an emotionally based choice to connect because something you said resonated with them. And once they’re engaged, what you’re saying will be ‘stickier’ and more memorable.

To learn how to make your words and messages resonate and stick, check out our FSG Lab workshop or follow our blog for tips and tools.

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