To connect on a deeper, more meaningful level after you’ve got your listener’s attention in the intrigue stage, your messages must resonate emotionally.
Resonating takes relating a step further by analyzing the data you’ve gathered (their levels of knowledge and trust and their emotional investment) and using it to build a two-way communication path.
Choosing words and tactics that resonate builds engagement and trust. A listener will make an emotionally based choice to connect because something you said resonated with them. And once they’re engaged, what you’re saying will be ‘stickier’ and more memorable.