Nurture

Once your listener’s interest is piqued and they’ve engaged, you’re on your way to building trust and transparency. At this critical juncture, you’ll want to make sure you nurture the relationship going forward.

Leaders of high-engagement cultures understand the importance of developing communications that are clear, concise, and impactful. They carefully note what works and nurture what’s good.

This attention to detail will grow the relationships you’ve worked so hard to build in step one and two (intrigue and resonate). And it’s these highly engaged relationships that create brand ambassadors who will search you out for credible information moving forward and help you build the Canadian ag brand.

To learn how to nurture the farm to consumer conversation, check out our Myth Debunking workshop or our FSG Minis workshops. You can also follow our blog for tips and tools.