How do you get someone to listen to what you have to say? You need to pique their curiosity.
To intrigue your listener or reader – to hook them, to reel them in – you first need to relate. Relating is connecting. To connect, we need to understand who they are by analyzing how they see the world, what grabs their attention, and what issues concern them.
Only then can you bring it all together to form a clearer picture of what information an individual needs at a specific time and place. By understanding what intrigues them, you can effectively fill knowledge gaps.