The farm to consumer conversation can take many forms: online though Facebook, Twitter, Instagram or Snapchat; in person at the grocery store, at a family meal, or at a community event. Wherever it happens, you should be prepared to have the most lucrative interaction.
Since every human brain is basically the same, once you understand how it receives, processes, stores, and retrieves information, you can use that knowledge to create messages that effectively intrigue and resonate with your consumer audience.
Our blog, ‘The Farmer’s Survival Guide: How to Connect With 21st Consumers’, is where we share communications tips you can apply every day, in any situation. For the past six years, we’ve combed through research on social and behavioural sciences, neuroscience, consumer psychology, behavioural economics, and marketing and translated those findings into an agricultural communications context.