About

Alba PR is a brain-to-brain* communication agency that shares insights from neuroscience, social and behavioural sciences, and sales and marketing with farmers to help them boost communication impact.

Understanding how the human brain receives, processes, stores, and retrieves information allows farmers to leverage knowledge and tools to create messages that effectively intrigue, resonate, and nurture the farm to consumer conversation.

Alba PR’s owner, April Stewart, is a sixth generation Québec dairy farmer who thinks going barefoot is highly underrated. A two-time graduate of McGill University in Farm Management & Technology and Public Relations, she is currently pursuing her Bachelor of Arts in Psychology at Queens University.

She is a columnist for the Country Guide, recently retired President and Communications Chair of Canadian Young Speakers for Agriculture, and past Executive Director of Agriculture in the Classroom Québec.

Among the many projects April has had the pleasure of developing, Farmers Matter, an 800+ attendee town hall in Perth, Ontario, in 2010, and the People’s Food Policy, a grassroots initiative that mobilized approximately 3,500 people across Canada to develop a food sovereignty policy for Canada (presented on Parliament Hill in 2011), were two of the most exciting. She also enjoys her part-time role as a seed sales rep since it allows her to mine the minds of the people who make the world go round: Canada’s farmers.

But the best gig she’s got going is being mom to one firecracker of a gal.

Some of the clients we’ve worked with:

AllTech
L’Union des producteurs agricoles du Québec
Magpie Group
Manitoba Women in Agriculture & Food
Agri-Food Management Institute
Canadian Agri-Business Education Foundation
Canadian Young Speakers for Agriculture
Royal Canin (via ON Communication)
Barenbrug for Home Depot
Speare Seeds
People’s Food Policy Project
La Société des alcools du Québec
François Charron (Quebec TV star)
Two Blonde Chicks

*Curious to know more about brain-to-brain? Book a free half hour consultation with us:

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